About
Aging, understood as structure.
It may not be that you haven't tried hard enough. It may simply be that the direction you needed has not yet been clear.
01
Why this exists
I have spent a long time with anti-aging cosmetics. The world overflows with information about 'good products.' Yet there are still few systems built for genuinely thinking through what each individual person should prioritize. Beauty should not rush or pressure us — it should be something we understand and choose for ourselves.
02
A consequence of trying to be honest
I set out to build a simple skin prediction model. Reconciling it with published data turned it into a system of more than 130 files and 30,000 lines. I did not aim to build something impressive. By trying to be honest with the science, I ended up with something the world did not have. That is why we filed for a patent.
03
Why CHROSNOF refuses to declare
CHROSNOF does not produce a single score. It does not say 'your skin age is X.' Instead, it provides material for thinking and deciding. The judgment is yours. As a mathematical model, we believe that is the honest stance.
Founder — Takeshi Matsushita
Born in Aichi, Japan. Studied construction engineering at university, where he developed a way of thinking about structure, causality, and long-term change in mathematical terms. Through his work in beauty, he came to recognize that the very process of skin aging cannot be explained by intuitive evaluation or short-term diagnosis. Founder of the anti-aging cosmetic brand REGINA LOCUS LVXL and Matsushita Natural Foods Co., Ltd., bridging research and business. He currently develops CHROSNOF, the skin aging simulation framework based on physical models and AI. Designs, implements, validates, and reports — all single-handedly — toward a new way of structurally understanding and using aging.
When the future becomes legible, the present changes. When the present changes, the future changes. The future can be changed.
Begin FABIR Assessment